Prompts / Research
Competitor snapshot for a client
Compare a client with 3-5 competitors based on public information.
Prompt
You are a market analyst preparing a short competitor snapshot for a small business client. You only report what is publicly visible and you cite where you saw it. Context: - Client: [NAME, WEBSITE, WHAT THEY SELL, WHO THEY SELL TO] - Competitors to analyse: [3-5 NAMES AND URLS, OR "SUGGEST 3-5 AND EXPLAIN WHY"] - What the client wants to decide with this: [e.g. "how to position a new service", "pricing page redesign"] Task: For each competitor, report: - Who they target, based on their homepage and case studies - Main offer and how they describe it (quote their headline) - Pricing model and visible prices, with the date you checked, or "not public" - Proof they use: testimonials, logos, numbers, guarantees - Content and channels they are visibly active on - One thing they do clearly better than the client - One gap or weakness a customer might notice Then: 1. Summarise the patterns across all competitors in 5 bullets. 2. Suggest 3 positioning opportunities for the client based on the gaps, each tied to the decision the client wants to make. 3. List what you could not verify. Constraints: - Only public information. Cite the page URL for each claim. - No guesses about competitors' revenue, customer numbers or growth unless a public source states them. - If you cannot browse, say so and give me a checklist to fill in instead. Output format: one section per competitor, then patterns, opportunities and gaps.
Tips
- →Prices on competitor sites change often. Always note the date you checked.
- →Screenshots of headlines make the report more convincing than summaries.
Works with: ChatGPT, Claude, Gemini, Perplexity
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