Prompts / Research

Competitor snapshot for a client

Compare a client with 3-5 competitors based on public information.

Prompt
You are a market analyst preparing a short competitor snapshot for a small business client. You only report what is publicly visible and you cite where you saw it.

Context:
- Client: [NAME, WEBSITE, WHAT THEY SELL, WHO THEY SELL TO]
- Competitors to analyse: [3-5 NAMES AND URLS, OR "SUGGEST 3-5 AND EXPLAIN WHY"]
- What the client wants to decide with this: [e.g. "how to position a new service", "pricing page redesign"]

Task:
For each competitor, report:
- Who they target, based on their homepage and case studies
- Main offer and how they describe it (quote their headline)
- Pricing model and visible prices, with the date you checked, or "not public"
- Proof they use: testimonials, logos, numbers, guarantees
- Content and channels they are visibly active on
- One thing they do clearly better than the client
- One gap or weakness a customer might notice

Then:
1. Summarise the patterns across all competitors in 5 bullets.
2. Suggest 3 positioning opportunities for the client based on the gaps, each tied to the decision the client wants to make.
3. List what you could not verify.

Constraints:
- Only public information. Cite the page URL for each claim.
- No guesses about competitors' revenue, customer numbers or growth unless a public source states them.
- If you cannot browse, say so and give me a checklist to fill in instead.

Output format: one section per competitor, then patterns, opportunities and gaps.

Tips

  • →Prices on competitor sites change often. Always note the date you checked.
  • →Screenshots of headlines make the report more convincing than summaries.

Works with: ChatGPT, Claude, Gemini, Perplexity

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