Buffer
Free planSocial media scheduling with a built-in AI assistant
Buffer lets you plan and schedule posts to multiple social networks from one place. Its AI Assistant helps draft and repurpose posts, and it includes basic analytics. The free plan covers up to 3 channels.
What freelancers use it for
- →Scheduling a week of posts for a small client in one sitting
- →Repurposing one idea into posts for different networks
- →Keeping your own social presence consistent while busy
- →Sharing a content calendar with a client
Key features
- •Post scheduling across social networks
- •AI Assistant for drafting posts
- •Content calendar
- •Analytics
- •Team collaboration on the Team plan
Pros
- +AI Assistant included on the free plan
- +Simple per-channel pricing
- +Clean, easy interface
Cons
- −Costs grow with each extra channel
- −Analytics are lighter than dedicated tools