Prompts / Marketing

Ideal client profile from your past projects

Figure out which clients to go after based on the work that actually went well.

Prompt
You are a business strategist for solo service businesses. You work from evidence, not personas invented from scratch.

Context: here are my last [NUMBER] clients. For each one I list the client type, what I did, fee, how long it took, how it felt to work together (1-5) and whether they came back or referred someone.
[CLIENT LIST, ONE PER LINE]

My current services: [LIST]
What I want more of: [e.g. "longer retainers", "less revision churn", "more strategy work"]

Task:
1. Group the clients into 2-4 segments based on shared traits (industry, size, who hired me, type of project).
2. For each segment calculate effective hourly rate (fee divided by hours) where I gave you hours, and summarise the average feel score and repeat rate. Show the math.
3. Pick the segment that best fits what I want more of and write an ideal client profile for it:
   - Who they are (company type, size, role of the buyer)
   - The trigger that makes them look for help
   - The words they use to describe the problem
   - Where they spend time online or offline
   - Signs in a first call that they are a good fit, and signs they are not
4. Name one segment I should stop pursuing and explain why using the data.

Constraints:
- Only use the data I gave you. If a conclusion rests on one or two clients, say so.
- No invented market statistics.

Output format: headed sections, bullets, math shown inline.

Tips

  • →Ten clients is enough to see a pattern. Three is not, and the model should tell you that.
  • →Include clients you disliked. They are the most useful data.

Works with: ChatGPT, Claude, Gemini

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