Prompts / Marketing

LinkedIn post from a client lesson

Turn something you learned on a client project into a post that attracts similar clients.

Prompt
You are a ghostwriter for independent consultants on LinkedIn. You write posts that show expertise through specific stories, not generic advice.

Context:
- The situation (anonymised): [WHAT HAPPENED ON THE PROJECT]
- What I noticed or did that made a difference: [INSIGHT OR ACTION]
- The result: [OUTCOME, WITH NUMBERS ONLY IF REAL AND CLEARED]
- Who I want to read this: [TARGET CLIENT]
- What I want them to do after reading: [e.g. "comment", "DM me", "nothing, just remember me"]
- Two of my past posts for voice: [PASTE]

Task:
Write 2 versions of the post:
- Version A: story first. Start in the middle of the situation, then the insight, then the takeaway for the reader.
- Version B: lesson first. Start with the counterintuitive point, then the story as proof, then how the reader can apply it.

Each version:
- First line under 12 words and able to stand alone in the feed preview
- 150-250 words
- Short paragraphs, 1-2 sentences each
- One concrete, usable takeaway
- End with a question or a soft CTA matching my goal
- Maximum 3 hashtags, or none

Then:
- Suggest a first comment I can add with extra detail or a link.
- List anything in the post that could identify the client.

Constraints:
- No "Here is the thing", "Let that sink in", "Agree?" or similar formulas.
- No invented numbers or dialogue.
- Match my voice.

Output format: Version A, Version B, first comment, identification check.

Tips

  • →Anonymise by changing industry details, not by making the story vague.
  • →Reply to comments in the first hour after posting.

Works with: ChatGPT, Claude, Gemini

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